Shug’s Bagels bound to set in Dallas

Famous bodega bagels from New York are on their way to Dallas and they will be replacing the Great American Hero according to a Dallas Morning News article from July 25. They say, 

“The SMU grad who started Shug’s Bagels on Mockingbird Lane will open his second restaurant in a historic Dallas spot, where the 47-year-old Great American Hero sandwich shop is just about to close.

Great American Hero is expected to move out of the Lemmon Avenue restaurant space and move to northeast Dallas in August 2022. Crews are expected to start construction on the aging building in September 2022, with the aim for Shug’s No. 2 to be open by summer 2023.

Owner Justin Shugrue calls this second bagel shop “a release valve” for a restaurant in high demand. Lines often form down the block outside of the original Shug’s near SMU, and weekend waits for to-go bagels can be an hour and a half or longer.”

While people may feel a little uneasy about the new colors of the building, Shugrue promised that he will be keeping the definitive features of the structure according to a Dallas Observer article from August 3 which says, 

“We will not keep the colors of the property the same. But the shape, feel and vibe of it, I aim to keep the same,” Shugrue said. “There is a tremendous amount of charm and sentimental value in the property and it is my intention to salvage as much of it as possible. The iconic roof shape, large monument signage and cozy patio will all be very similar in design.”

This change will be a hard goodbye for fans of the pink and yellow building, especially those who use the outside as a background for Instagram-worthy photos.

“Having the opportunity to use the drive-through as a pick-up window for online orders will be tremendous for us. Already a third of our orders at Shug’s first location are ‘online order pick-up,’ and our first property is not designed to handle that,” Shugrue said. “With a drive-up/pick-up window at the second location, it will be super efficient and offer an amazing product and service to the community.”

Currently, this will be the second location of the Shug’s Bagels but it is still under construction and the opening date is set on 2023’s summer. 

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